Blog > Increase the visibility of your own website through Open Graph
Increase the visibility of your own website through Open Graph
Open Graph is a protocol developed by Facebook to allow website owners to define metadata used by Facebook when sharing content from their websites in Facebook posts. The metadata contains information such as title, description and image that Facebook can display in a preview post.
Using Open Graph can be very useful for website owners as it can help increase the visibility of content on Facebook and provide a better user experience for users who come across your content on Facebook.
By using Open Graph metadata, you can optimize Facebook preview posts to ensure they are engaging and informative. You can also control the appearance of your posts by choosing a special image that Facebook uses as a thumbnail.
Using Open Graph can also help optimize your website for social networking and other platforms that also use Open Graph metadata, such as Twitter and LinkedIn. By setting up the Open Graph metadata on your website, you ensure that your content is presented consistently across the web.
Overall, using Open Graph can make sense for website owners as it can help increase the visibility of content on Facebook and other social networks and create a better user experience for users who come across your content.
